Facebook’s Slingshot Just Slipped from Top Apps Chart
One of the newly released apps of Facebook “Slingshot” that was released in June is now disappeared from the top 1,000 apps just after one month of the release.
The app began its journey with a misfire. On June 9 Facebook accidently released its Slingshot app on Apple’s app store and then quickly removed it. Then exact eight days later Facebook officially launched the Slingshot on iOS and android. The app let the users to send playful photos and videos which quickly disappear.
Now just after the one month it looks like that the app missed its target and finally has effectively disappeared from the rankings of app store. It’s not the first time that a Facebook app just disappeared from the top free apps of the Apple’s app store.
It doesn’t mean that app was a total fail, in fact in the beginning it cracked the Apple’s first top 50 free apps in the app store in the United States on the day it was launched, but soon after the launch it suffered a sharp and continuous decline according to the reports of App Annie, one of the famous website that tracks the mobile apps. Now Slingshot has fallen since then from the top 1,000 free apps on iOS in U.S.
It doesn’t mean that the app totally failed on its part, according to the Google Play store numbers the Slingshot has been downloaded between 100,000 and 500,000 times. That could easily be understood that an app can have such downloading numbers when a social media giant like Facebook is sponsoring it.
In the current age of technology many startups would do anything to have their app downloading 100,000 times in the first month of launch but Slingshot isn’t an app from our typical startup. Technically, it’s a bit normal because the app was introduced by a social media giant that has over one billion active users per month and more importantly the initial press coverage that Slingshot gets is the main reason behind such a huge downloading numbers.
Facebook is working hard and adopting different strategies to bring standalone apps and for this purpose in the beginning of this year the social media introduced a new group called Creative lab, and the task of the lab is to create more standalone apps beyond Facebook’s standalone apps. In the past the social media has introduced some standalone apps like Messenger and one renowned defunct application Poke.
Slingshot isn’t the only application of Facebook that dropped from the top 1,000 free apps on Apple’s app store, before Slingshot Facebook’s Paper app met the same fate when it was dropped out from top 1,000 free apps on app store just after one month. Facebook paper stayed a bit longer that Slingshot, but it doesn’t mean that it introduced some innovative features that could potentially be integrated with Facebook’s other products. The reason behind staying on top for a while is the massive press coverage that goes with everything which Facebook does. But all of these mishaps raise a fundamental question that if Facebook releases a series of new apps and none of them catch on, what will be the future of Facebook?